For the 2016 ADC Awards call for entries, the ADC created a campaign to celebrate how prestigious it is to win an ADC cube. This sentiment is expressed through the headline "There are More Fatal Elephant Attacks each year than ADC CUBES awarded" and through the various celebratory activities these here elephants are engaging in.
Agency: BBDO
Art Directors: Greg Hahn, Marcel Yunes, Rick Williams, Allison Baker and Farley Katz