For girls just beginning their periods, every detail of this new stage can be intimidating and confusing – especially when it comes to tampons. That’s why simple instructions for first time users are incredibly helpful. What sometimes feels like a taboo topic needed to be approached in a creative and accessible way. With that in mind, Publicis and Tampax turned to Versus for both live-action and post-production on a series of FIRST TAMPON STORIES, showing young women that they’re not alone in feeling this way.

Studio // Versus
Creative Director // Justin Barnes
Executive Producer // Rob Meyers
Live Action Director // Cathryne Czubek
Agency // Publicus
Art Direction // Jordan Bruner
Design // Jordan Bruner and Barry Bruner
Animation // Kun-I Chang