One Square Foot

Client: Airwick
Studio: Havas
Role: Concept Artist
2020

I worked with Havas New York to develop style frames for the Air Wick One Square Foot campaign, a national initiative celebrating the brand's partnership with the World Wildlife Fund to reseed one billion square feet of native wildflowers and grassland habitats across the Northern Great Plains.

The style frames were bold and colorful, helping establish the visual direction for a campaign that was ultimately directed by Catherine Prowse at Blink Ink and received wide national coverage.