Wellness Museum

Role: Branding & Design
2024

In 2024 I took a branding course at the School of Visual Arts to explore identity systems and brand strategy. We were tasked with branding a hypothetical museum of our choosing, so I created the fictional Wellness Museum, inspired by my love of spas and wellness culture. The museum explores the history of wellness practices across cultures, sitting at the intersection of health, history, and education. For the project I designed and animated the logo and developed a full brand system including business cards, posters, flags, tote bags, stationery, brochures, and a mini brand style guide.